Do not eat the forbidden fruit

I have been reading this book Coercion, which describes the various devices of propaganda and coercion that are used by police, CIA, advertisers, etc. Last night, I read a section on cults that compares the methods of coercion used by actual cults with products that attain cult status. The primary example used as a cult product was Apple computers. So, after a little research on how Apple has attained cult status, I found the homepage of the Cult of the Sacrilegious Apple. I especially enjoyed the cult doctrine.